I may have found something I love better than Nutella:

Disclaimer: I won $100 of Justin’s nut butter products thanks to their sponsorship of the weekly #bibchat on Twitter, run by the fine folks at BibRave. I’ll be reviewing my stash over the coming weeks so I wanted to be upfront about the source of my products. If you ever wanted to know what $100 of Justin’s looks like…

But I digress. So, after unpacking everything into my pantry, organized by expiration date so I could prioritize what to try first, the Chocolate Hazlenut Butter squeeze pack was up first.

I was greeted with this text on the box: “Quick question: Do you eat cake frosting for breakfast? I didn’t think so. Neither do I. Yet some chocolate hazelnut butters have more sugar than cake frosting. Really. You can check. I’ll wait… see? So this is a warning that my chocolate hazelnut butter may not taste like what you’re used to – sugar. What it will taste like is a delicious combination of premium hazelnuts and organic chocolate for an addictive, skip the bread and eat it with a spoon delicacy.”

I was already intrigued! The description is right on though. Of course, I couldn’t get the idea of frosting out of my head as I squeezed my first taste out, as that’s what it looks like. That changed to, “this tastes like healthy frosting” on my first bite. Then halfway through the packet…”duh, Nutella is chocolate hazlenut spread!”

Except this was not as sweet, which was a plus. Because I love Nutella, but it can be too darn sweet sometimes. A quick analysis of nutrition labels clued me in to why: sugar is the top ingredient in Nutella. The hazelnuts are the top ingredients in Justin’s spread. Sugar is #3, and it’s organic cane sugar at that. The oil is farther down on their list than Nutella’s too. Also, Justin’s is gluten free and vegan as it skips the milk of Nutella, so that makes it possible for my friends with those dietary restrictions.

Nurition facts wise, calories and fat are fairly even between the two, and Justin’s has a little more sodium (due to sea salt). But Justin’s is a clear winner with less carbs, more fiber, less sugar and slightly more protein per serving.

One product down and 8 more to try. It’s my goal to try each one solo first, and then on other foods (breads, fruits & veggies, etc., though Justin is right here, you can skip it on this flavor!) … and I’d love to hear your ideas for how you would use each flavor!